Title
The Voice of the Customer for Product Development, 4th Edition: Your illustrated guide to obtaining, prioritizing and using customer requirements and - Paperback
by Jean-Claude Balland (Author), José Campos (Author)
A step-by-step guide for technology professionals who wish to create differentiated value and achieve gross margins. Written and enhanced over the last 30 years by working with development teams around the world.
Author Biography
José Campos, Principal Consultant and Founder, Rapidinnovation José collaborates with B2B technology companies around the world on the methods, tools and cultural shifts to rapidly and consistently deliver superior value to customers. José has spent his career working to define and deliver innovative products to market. For 30 years he has passionately focused on discovering new methods and approaches to discover and deliver superior solutions to the customer in the tumultuous world of high-tech He has written several acclaimed books: Voice of the Customer for Product Development - a methodology to discover, prioritize, and use customer requirements to create clearly differentiated products - faster than the competition. Also, Risk Management for Product Development - the strategies and methods to reduce the impact of uncertainty on your investment. Jose was coauthor of Project Management Toolbox in collaboration with Dr. Dragan Milosevic. His focus on high-tech and his technical background allow him to provide meaningful and practical coaching to technology professionals. He has traveled the world help R&D and Marketing teams improve their ability to create innovative products that customers love. Jean-Claude Balland Ph. D, JCB Associates Jean-Claude is a high-technology marketing executive, consultant, professor, and lecturer with extensive experience in sales and marketing management in Europe, the United States, and Japan for technology products. Jean-Claude helps companies develop breakthrough offerings and strategies. He is an adjunct professor at OHSU School of Engineering and Computer Sciences and at Portland State University where he teaches Technology Marketing and other courses related to creating breakthrough products. Prior to his present occupation, Jean-Claude was Director of Internet Marketing at Mentor Graphics Corporation. He worked nineteen years at Tektronix, Inc. and left after several years as the Division Marketing Manager of a large and highly successful division.
by Jean-Claude Balland (Author), José Campos (Author)
A step-by-step guide for technology professionals who wish to create differentiated value and achieve gross margins. Written and enhanced over the last 30 years by working with development teams around the world.
Author Biography
José Campos, Principal Consultant and Founder, Rapidinnovation José collaborates with B2B technology companies around the world on the methods, tools and cultural shifts to rapidly and consistently deliver superior value to customers. José has spent his career working to define and deliver innovative products to market. For 30 years he has passionately focused on discovering new methods and approaches to discover and deliver superior solutions to the customer in the tumultuous world of high-tech He has written several acclaimed books: Voice of the Customer for Product Development - a methodology to discover, prioritize, and use customer requirements to create clearly differentiated products - faster than the competition. Also, Risk Management for Product Development - the strategies and methods to reduce the impact of uncertainty on your investment. Jose was coauthor of Project Management Toolbox in collaboration with Dr. Dragan Milosevic. His focus on high-tech and his technical background allow him to provide meaningful and practical coaching to technology professionals. He has traveled the world help R&D and Marketing teams improve their ability to create innovative products that customers love. Jean-Claude Balland Ph. D, JCB Associates Jean-Claude is a high-technology marketing executive, consultant, professor, and lecturer with extensive experience in sales and marketing management in Europe, the United States, and Japan for technology products. Jean-Claude helps companies develop breakthrough offerings and strategies. He is an adjunct professor at OHSU School of Engineering and Computer Sciences and at Portland State University where he teaches Technology Marketing and other courses related to creating breakthrough products. Prior to his present occupation, Jean-Claude was Director of Internet Marketing at Mentor Graphics Corporation. He worked nineteen years at Tektronix, Inc. and left after several years as the Division Marketing Manager of a large and highly successful division.
At Welibooks, we offer new, used, and collectible
books. Each title is carefully graded, and its condition is clearly listed
to ensure transparency and credibility—especially for used, collectible, rare,
and out-of-print books.
We encourage customers to read the book description
carefully to ensure the selected item meets their expectations. For detailed
information on how we grade our books, please click here. To better
understand common book-collecting terminology, visit our Glossary of Book
Terms here.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.