Opening Doors: Pathways to Diverse Donors - Hardcover

by Diana S. Newman (Author), Council on Foundations (Author)

Winner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals.

Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource:

• Helps readers understand the rich philanthropic traditions in diverse American populations
• Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
• Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds
• Describes ap propriate and effective ways to encourage small donors to become large donors

Front Jacket

Although the American population continues to grow more diverse, fundraisers have not directed their development efforts at people of diverse cultures. If nonprofit organizations are to succeed in the future they must realize the fundraising potential of ethnically and racially diverse populations.
Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource

• Helps readers understand the rich philanthropic traditions in diverse American populations
• Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
• Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds
• Describes appropriate and effective ways to encourage small donors to become large donors
• Reveals the challenges and opportunities for gift planning and endowment building in diverse communities
• Identifies potential partnerships between nonprofit organizations and other groups in diverse cultures

Back Jacket

Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to perspective donors of diverse ethnic and racial backgrounds. Opening Doors helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can use to realize the philanthropic potential of people they are not currently reaching. Proven fundraising practices give nonprofit professionals the confidence and tools they need to attract diverse donors.

Author Biography

Diana S. Newman is principal of Philanthropic Resource Group, a consulting firm that provides strategic planning, evaluation, and fundraising services for nonprofit organizations and financial institutions specializing in gift planning and endowment building. She has written numerous articles for Planned Giving Today and Journal of Gift Planning and is coauthor of Cultures of Caring: Philanthropy in Diverse American Communities.

The Council on Foundations
The Council on Foundations is a membership organization that serves the public good by promoting and enhancing responsible and effective philanthropy. For more than 50 years, the Council on Foundations has helped foundation and corporate grantmaking staff and board members in their day-to-day grantmaking activities.