Title
Comparative Studies of How People Think: An Introduction - Paperback
by Michael Cole (Author), Barbara Means (Author)
The psychology of thinking has traditionally been in the business of making comparisons between different groups of people. On the whole, these comparisons have rendered a substantial body of knowledge; but all too often, they have suffered the pitfalls of faulty organizational logic and unfounded or invidious conclusions. In this extraordinarily clear and critical introduction, Michael Cole and Barbara Means out the problems involved in comparing how people think. They show, for example, how variables confounded with the constitution of two groups can lead to the wrong interpretation of group differences. More subtly, they demonstrate how cognitive differences between groups can destroy the equivalence of the tests used to make comparisons. They also discuss the unfortunate way that observed differences between groups have led to prejudicial interpretations in which mental differences are transformed into mental deficits.
Cole and Means illustrate all these problems with a rich variety of examples drawn from the research literature in comparative cognition. Because they use real examples. Cole and Means offer much more than the usual banal remedies for improving research design. Instead of merely telling the student to run the right control groups, for example, they show how theory enters into the selection of appropriate controls and how atheoretic comparative work can easily run amok. It is a rare event when seasoned researchers take time to tell the novice how to avoid the problems of previous research. Comparative Studies of How People Think provides just such an event.CrossSelling is by far one of the best ways to boost sales in your ecommerce store. It doesn’t even require a lot of additional work! On average, CrossSelling is considered to be 20 times more effective
by Michael Cole (Author), Barbara Means (Author)
The psychology of thinking has traditionally been in the business of making comparisons between different groups of people. On the whole, these comparisons have rendered a substantial body of knowledge; but all too often, they have suffered the pitfalls of faulty organizational logic and unfounded or invidious conclusions. In this extraordinarily clear and critical introduction, Michael Cole and Barbara Means out the problems involved in comparing how people think. They show, for example, how variables confounded with the constitution of two groups can lead to the wrong interpretation of group differences. More subtly, they demonstrate how cognitive differences between groups can destroy the equivalence of the tests used to make comparisons. They also discuss the unfortunate way that observed differences between groups have led to prejudicial interpretations in which mental differences are transformed into mental deficits.
Cole and Means illustrate all these problems with a rich variety of examples drawn from the research literature in comparative cognition. Because they use real examples. Cole and Means offer much more than the usual banal remedies for improving research design. Instead of merely telling the student to run the right control groups, for example, they show how theory enters into the selection of appropriate controls and how atheoretic comparative work can easily run amok. It is a rare event when seasoned researchers take time to tell the novice how to avoid the problems of previous research. Comparative Studies of How People Think provides just such an event. At Welibooks, we offer new, used, and collectible
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We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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