Title
Bag Man: The Story Behind the Improbable Rise of Coach - Hardcover
by Lew Frankfort (Author)
The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.
Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment--accessible luxury--that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.
Bag Man offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership--how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.
Summing up Coach's philosophy in three words--"magic plus logic"--Bag Man shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:
- Design and market products people love
- Build a roster of talent and a performance-driven culture
- Drive strategies that pair a brand's unique value with the right market opportunities
- Scale the business to achieve next-level organic growth
- Operate as a respected public company
A riveting, candid business memoir, Bag Man traces an extraordinary leadership journey that built a legacy brand.
Author Biography
Lew Frankfort is Chairman Emeritus and former CEO of Coach, Inc. He has been recognized multiple times on Barron's "World's Best CEOs" list and on Institutional Investor's "Best CEOs in America" list. Frankfort is a cofounder of Benvolio Group, an investment firm that focuses on early-stage, disruptive, consumer-facing brands. He and his wife, Bobbie, live in New York City.
CrossSelling is by far one of the best ways to boost sales in your ecommerce store. It doesn’t even require a lot of additional work! On average, CrossSelling is considered to be 20 times more effective
by Lew Frankfort (Author)
The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.
Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment--accessible luxury--that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.
Bag Man offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership--how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.
Summing up Coach's philosophy in three words--"magic plus logic"--Bag Man shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:
- Design and market products people love
- Build a roster of talent and a performance-driven culture
- Drive strategies that pair a brand's unique value with the right market opportunities
- Scale the business to achieve next-level organic growth
- Operate as a respected public company
A riveting, candid business memoir, Bag Man traces an extraordinary leadership journey that built a legacy brand.
Author Biography
Lew Frankfort is Chairman Emeritus and former CEO of Coach, Inc. He has been recognized multiple times on Barron's "World's Best CEOs" list and on Institutional Investor's "Best CEOs in America" list. Frankfort is a cofounder of Benvolio Group, an investment firm that focuses on early-stage, disruptive, consumer-facing brands. He and his wife, Bobbie, live in New York City.
At Welibooks, we offer new, used, and collectible
books. Each title is carefully graded, and its condition is clearly listed
to ensure transparency and credibility—especially for used, collectible, rare,
and out-of-print books.
We encourage customers to read the book description
carefully to ensure the selected item meets their expectations. For detailed
information on how we grade our books, please click here. To better
understand common book-collecting terminology, visit our Glossary of Book
Terms here.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.