Title
Backing Into the Future: The Classical Tradition and Its Renewal - Paperback
by Bernard Knox (Author)
"Prospective readers puzzled by the somewhat enigmatic title Backing into the Future may well come to the conclusion that it is a reference to the amusing film produced in 1985, called Back to the Future. But in fact the source of the title is much older. The phrase is based on a number of expressions found in ancient Greek literary texts: the chorus's description of its bewilderment in Sophocles's Oedipus the King, for example -- 'not seeing what is here nor what is behind' -- or the characterization of an older man in Homer's Odyssey as 'the one who sees what is in front and what is behind.' The natural reaction of the modern reader is to understand the first of these expressions as 'not seeing the present nor the past, ' and the second as 'who sees the future and the past.' But the Greek word opiso, which means literally 'behind' or 'back, ' refers not to the past but to the future. The early Greek imagination envisaged the past and the present as in front of us - we can see them. The future, invisible, is behind us. Only a few very wise men can see what is behind them; some of these men, like the blind prophet Tiresias, have been given this privilege by the gods. The rest of us, though we have our eyes, are walking blind, backwards into the future." --from the Foreword
CrossSelling is by far one of the best ways to boost sales in your ecommerce store. It doesn’t even require a lot of additional work! On average, CrossSelling is considered to be 20 times more effective
by Bernard Knox (Author)
"Prospective readers puzzled by the somewhat enigmatic title Backing into the Future may well come to the conclusion that it is a reference to the amusing film produced in 1985, called Back to the Future. But in fact the source of the title is much older. The phrase is based on a number of expressions found in ancient Greek literary texts: the chorus's description of its bewilderment in Sophocles's Oedipus the King, for example -- 'not seeing what is here nor what is behind' -- or the characterization of an older man in Homer's Odyssey as 'the one who sees what is in front and what is behind.' The natural reaction of the modern reader is to understand the first of these expressions as 'not seeing the present nor the past, ' and the second as 'who sees the future and the past.' But the Greek word opiso, which means literally 'behind' or 'back, ' refers not to the past but to the future. The early Greek imagination envisaged the past and the present as in front of us - we can see them. The future, invisible, is behind us. Only a few very wise men can see what is behind them; some of these men, like the blind prophet Tiresias, have been given this privilege by the gods. The rest of us, though we have our eyes, are walking blind, backwards into the future." --from the Foreword
At Welibooks, we offer new, used, and collectible
books. Each title is carefully graded, and its condition is clearly listed
to ensure transparency and credibility—especially for used, collectible, rare,
and out-of-print books.
We encourage customers to read the book description
carefully to ensure the selected item meets their expectations. For detailed
information on how we grade our books, please click here. To better
understand common book-collecting terminology, visit our Glossary of Book
Terms here.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Shipping & Returns
Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.
Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.