Louder Than Words: The New Science of How the Mind Makes Meaning - Hardcover

Louder Than Words: The New Science of How the Mind Makes Meaning - Hardcover

SKU: 9780465028290
Categories : Science
In Stock
Regular price$39.00

by Benjamin K. Bergen (Author)

Whether it s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else s mind. You can use it to talk about all sorts of things from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer s backhand to things that don t exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn t mention the curliness of the dog s fur or the vast statuary on the grounds of the French palace. What s the trick behind this magic? How does meaning work?In "Louder than Words," cognitive scientist Benjamin Bergen draws together a decade s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we re driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, "Louder than Words" will profoundly change how you read, speak, and listen.

Author Biography

Benjamin K. Bergen is a Professor of Cognitive Science at the University of California, San Diego, where he directs the Language and Cognition Laboratory. His writing has appeared in Wired, Scientific American, Psychology Today, Salon, Time, the Los Angeles Times, the Guardian, and the Huffington Post. He lives in San Diego.

Number of Pages: 312
Dimensions: 1.2 x 9.3 x 6.4 IN
Illustrated: Yes
Publication Date: October 30, 2012
Quantity
Add to wishlist
Add to compare
Delivery time: 2-7 business days
Free 30 days return
Payment Options
Categories : Science

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

by Benjamin K. Bergen (Author)

Whether it s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else s mind. You can use it to talk about all sorts of things from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer s backhand to things that don t exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn t mention the curliness of the dog s fur or the vast statuary on the grounds of the French palace. What s the trick behind this magic? How does meaning work?In "Louder than Words," cognitive scientist Benjamin Bergen draws together a decade s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we re driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, "Louder than Words" will profoundly change how you read, speak, and listen.

Author Biography

Benjamin K. Bergen is a Professor of Cognitive Science at the University of California, San Diego, where he directs the Language and Cognition Laboratory. His writing has appeared in Wired, Scientific American, Psychology Today, Salon, Time, the Los Angeles Times, the Guardian, and the Huffington Post. He lives in San Diego.

Number of Pages: 312
Dimensions: 1.2 x 9.3 x 6.4 IN
Illustrated: Yes
Publication Date: October 30, 2012

Shipping & Returns

Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.

Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.

Shipping & Returns

Shipping
We deliver your parcel within 2–3 working days. As soon as your package has left our warehouse, you will receive a confirmation by email. This confirmation contains a tracking number that you can use to find out where your package is.

Returns
We offer free returns within 30 days. All you have to do is fill out the return slip that you received in your package and stick the prepaid label on the package.Please note that it can take 2 weeks for us to process your return. We will do our best to complete this process as soon as possible.

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.

Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Diners Club, Discover and more.

Related Products

You may also like