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101 Things I Learned(r) in Advertising School - Hardcover 101 Things I Learned(r) in Advertising School - Hardcover
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101 Things I Learned(r) in Advertising School - Hardcover
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Report copyright infringementby Tracy Arrington (Author), Matthew Frederick (Author)Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is...
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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture - Paperback A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture - Paperback
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A Century of American Icons: 100 Products and Slogans from...
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Report copyright infringementby Mary Cross (Author)Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th...
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Advertising Concept Book 3e: Think Now, Design Later - Paperback Advertising Concept Book 3e: Think Now, Design Later - Paperback
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Advertising Concept Book 3e: Think Now, Design Later - Paperback
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Report copyright infringementby Pete Barry (Author)In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to...
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Advertising, Branding, and Marketing 101: The quick and easy guide to achieving great marketing outcomes in a small business - Paperback Advertising, Branding, and Marketing 101: The quick and easy guide to achieving great marketing outcomes in a small business - Paperback
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Advertising, Branding, and Marketing 101: The quick and easy guide...
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Report copyright infringementby Dixie Maria Carlton (Author)When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising,...
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Advertising: A Very Short Introduction - Paperback Advertising: A Very Short Introduction - Paperback
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Advertising: A Very Short Introduction - Paperback
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Report copyright infringementby Winston Fletcher (Author)John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know...
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow - Hardcover Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow - Hardcover
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday,...
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Report copyright infringementby Marilyn Kern Foxworth (Author)This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From...
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Brand New China: Advertising, Media, and Commercial Culture - Paperback Brand New China: Advertising, Media, and Commercial Culture - Paperback
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Brand New China: Advertising, Media, and Commercial Culture - Paperback
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Report copyright infringementby Jing Wang (Author)One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on...
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Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired - Paperback Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired - Paperback
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Breaking in: Over 130 Advertising Insiders Reveal How to Build...
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Report copyright infringementby William Burks Spencer (Editor)BREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over...
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Craving the Future: Transforming Deep Desires - Hardcover Craving the Future: Transforming Deep Desires - Hardcover
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Craving the Future: Transforming Deep Desires - Hardcover
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Report copyright infringementby Michael Robert Perman (Author)Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and...
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Craving the Future: Transforming Deep Desires - Hardcover Craving the Future: Transforming Deep Desires - Hardcover
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Craving the Future: Transforming Deep Desires - Hardcover
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Report copyright infringementby Michael Robert Perman (Author)Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and...
Regular price$53.87
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Diffusion of Innovations, 5th Edition - Paperback Diffusion of Innovations, 5th Edition - Paperback
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Diffusion of Innovations, 5th Edition - Paperback
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Report copyright infringementby Everett M. Rogers (Author)Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this...
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Fables of Abundance: A Cultural History of Advertising in America - Paperback Fables of Abundance: A Cultural History of Advertising in America - Paperback
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Fables of Abundance: A Cultural History of Advertising in America...
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Report copyright infringementby Jackson Lears (Author)Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways...
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My Life in Advertising and Scientific Advertising - Hardcover My Life in Advertising and Scientific Advertising - Hardcover
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My Life in Advertising and Scientific Advertising - Hardcover
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Report copyright infringementby Claude Hopkins (Author) Number of Pages: 336 Dimensions: 0.75 x 9 x 6 IN Publication Date: February 01, 1966
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Ogilvy on Advertising - Paperback Ogilvy on Advertising - Paperback
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Ogilvy on Advertising - Paperback
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Report copyright infringementby David Ogilvy (Author)A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after...
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Selling Creative - Advertising Men and Women in the Hall of Fame - Paperback Selling Creative - Advertising Men and Women in the Hall of Fame - Paperback
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Selling Creative - Advertising Men and Women in the Hall...
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Report copyright infringementby Mary E. Warlick (Author)Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections...
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Paperback The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Paperback
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The Codes of Advertising: Fetishism and the Political Economy of...
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Report copyright infringementby Sut Jhally (Author)This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence....
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