Report copyright infringementby Tracy Arrington (Author), Matthew Frederick (Author)Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is...
Report copyright infringementby Mary Cross (Author)Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th...
Report copyright infringementby Pete Barry (Author)In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to...
Report copyright infringementby Dixie Maria Carlton (Author)When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising,...
Report copyright infringementby Winston Fletcher (Author)John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know...
Report copyright infringementby Marilyn Kern Foxworth (Author)This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From...
Report copyright infringementby Jing Wang (Author)One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on...
Report copyright infringementby William Burks Spencer (Editor)BREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over...
Report copyright infringementby Michael Robert Perman (Author)Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and...
Report copyright infringementby Michael Robert Perman (Author)Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and...
Report copyright infringementby Everett M. Rogers (Author)Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this...
Report copyright infringementby Jackson Lears (Author)Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways...
Report copyright infringementby David Ogilvy (Author)A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after...
Report copyright infringementby Mary E. Warlick (Author)Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections...
Report copyright infringementby Sut Jhally (Author)This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence....
Report copyright infringementby Tracy Arrington (Author), Matthew Frederick (Author)Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is...
Report copyright infringementby Mary Cross (Author)Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th...
Report copyright infringementby Pete Barry (Author)In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to...
Report copyright infringementby Dixie Maria Carlton (Author)When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising,...
Report copyright infringementby Winston Fletcher (Author)John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know...
Report copyright infringementby Marilyn Kern Foxworth (Author)This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From...
Report copyright infringementby Jing Wang (Author)One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on...
Report copyright infringementby William Burks Spencer (Editor)BREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over...
Report copyright infringementby Michael Robert Perman (Author)Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and...
Report copyright infringementby Michael Robert Perman (Author)Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and...
Report copyright infringementby Everett M. Rogers (Author)Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this...
Report copyright infringementby Jackson Lears (Author)Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways...
Report copyright infringementby David Ogilvy (Author)A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after...
Report copyright infringementby Mary E. Warlick (Author)Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections...
Report copyright infringementby Sut Jhally (Author)This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence....
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