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"Rouge: A Novel of Beauty and Rivalry" by Richard Kirshenbaum is a historical fiction novel set in the early 20th century, specifically focusing on the world of cosmetics and beauty. The story centers around two ambitious women, Josephine Herz and CeeCee Lopez, who come from very different backgrounds but share a common goal: to conquer the burgeoning beauty industry.
Josephine Herz is a wealthy socialite with a keen business sense and a vision to create a global beauty empire. CeeCee Lopez, on the other hand, is a talented and resourceful immigrant with dreams of making it big in America. Their paths cross in the competitive and glamorous world of cosmetics, where they become both allies and rivals as they navigate the challenges of business, love, and ambition.
Set against the backdrop of New York City during the Jazz Age and the Roaring Twenties, "Rouge" explores themes of ambition, rivalry, friendship, and the evolving role of women in society. It delves into the complexities of female entrepreneurship and the sacrifices and triumphs that come with pursuing one's dreams.
Kirshenbaum's novel is rich in historical detail, offering a glimpse into the early days of the beauty industry and the cultural transformations of the era. It paints a vivid portrait of an era defined by glamour, innovation, and the pursuit of beauty, while also highlighting the personal journeys of its compelling protagonists.