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Advertising, Branding, and Marketing 101: The quick and easy guide to achieving great marketing outcomes in a small business - Paperback Advertising, Branding, and Marketing 101: The quick and easy guide to achieving great marketing outcomes in a small business - Paperback
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Advertising, Branding, and Marketing 101: The quick and easy guide...
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Report copyright infringementby Dixie Maria Carlton (Author)When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising,...
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow - Hardcover Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow - Hardcover
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday,...
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Report copyright infringementby Marilyn Kern Foxworth (Author)This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From...
Regular price$187.00
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Authentic Branding - Hardcover Authentic Branding - Hardcover
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Authentic Branding - Hardcover
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Report copyright infringementby Howard A. Lim (Author)As founder of one of the first branding firms in Los Angeles, California, HOW Creative(R), Howard A. Lim has...
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Better Brand Health: Measures and Metrics for a How Brands Grow World - Hardcover Better Brand Health: Measures and Metrics for a How Brands Grow World - Hardcover
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Better Brand Health: Measures and Metrics for a How Brands...
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Report copyright infringementby Jenni Romaniuk (Author)The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance...
Regular price$96.98
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Conflict and the Web of Group Affiliations - Paperback Conflict and the Web of Group Affiliations - Paperback
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Conflict and the Web of Group Affiliations - Paperback
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Report copyright infringementby Georg Simmel (Author), Everett Cherrington Hughes (Foreword by)Two major essays on the dynamics of social organization by the great German philosopher and...
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Paperback Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour - Paperback
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour...
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Report copyright infringementby Katarzyna Sanak-Kosmowska (Author)This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour,...
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Extraordinary Popular Delusions and the Madness of Crowds and Confusión de Confusiones - Hardcover Extraordinary Popular Delusions and the Madness of Crowds and Confusión de Confusiones - Hardcover
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Extraordinary Popular Delusions and the Madness of Crowds and Confusión...
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Report copyright infringementby Martin S. Fridson (Editor)"The market never ceases to befuddle and beguile. These twovenerable works are fixtures on the short lists for most...
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Nation of Rebels: Why Counterculture Became Consumer Culture - Paperback Nation of Rebels: Why Counterculture Became Consumer Culture - Paperback
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Nation of Rebels: Why Counterculture Became Consumer Culture - Paperback
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Report copyright infringementby Joseph Heath (Author), Andrew Potter (Author)In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most...
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Olympic Marketing - Paperback Olympic Marketing - Paperback
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Olympic Marketing - Paperback
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Report copyright infringementby Alain Ferrand (Author), Jean-Loup Chappelet (Author), Benoit Seguin (Author)The Olympic Games have become the definitive sports event, with an unparalleled global reach...
Regular price$113.90
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Primal Storytelling: Marketing for Humans - Paperback Primal Storytelling: Marketing for Humans - Paperback
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Primal Storytelling: Marketing for Humans - Paperback
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Report copyright infringementby Anthony L. Butler (Author)"I woke up to my mother's screams"These are the first words of Anthony Butler's Primal Storytelling. From a fire...
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Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA - Hardcover Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA - Hardcover
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Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in...
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Report copyright infringementby G. Hopkins (Author)Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of...
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The End of Fashion: How Marketing Changed the Clothing Business Forever - Paperback The End of Fashion: How Marketing Changed the Clothing Business Forever - Paperback
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The End of Fashion: How Marketing Changed the Clothing Business...
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Report copyright infringementby Teri Agins (Author)A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when "fashion" was defined by French designers whose...
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The Language of Branding: Theory, Strategies, and Tactics - Paperback The Language of Branding: Theory, Strategies, and Tactics - Paperback
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The Language of Branding: Theory, Strategies, and Tactics - Paperback
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Report copyright infringementby Dawn Lerman (Author), Robert J. Morais (Author), David Luna (Author)This book helps readers to use language to improve brand value and influence...
Regular price$122.00
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The Marketing Power of Emotion - Hardcover The Marketing Power of Emotion - Hardcover
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The Marketing Power of Emotion - Hardcover
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Report copyright infringementby Nicholas Jackson O'Shaughnessy (Author), John O'Shaughnessy (Author)Emotion is one of the defining forces in our lives. It lies at the very heart...
Regular price$124.00
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The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York - Paperback The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York - Paperback
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The Perfect Scent: A Year Inside the Perfume Industry in...
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Report copyright infringementby Chandler Burr (Author)From The New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through...
Regular price$27.99
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The Tipping Point: How Little Things Can Make a Big Difference - Hardcover The Tipping Point: How Little Things Can Make a Big Difference - Hardcover
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The Tipping Point: How Little Things Can Make a Big...
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Report copyright infringementby Malcolm Gladwell (Author)From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends...
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